To plan and implement a growth strategy for your business in new markets before your market share flattens in the existing market will not only help your business pull through tough times, it will also give you a significant edge on the competition.

 

With this in mind, the brands are allured to explore new markets. However, each market and consumer buying behaviour is different. The brands make a mistake to enter new markets without due diligence and end up wasting too many resources.

 

With our experience of working in the Middle East and Indian sub-continent, our category-specific guidance to understand the market size, business potential, competitive landscape, price positioning and other parameters help brands to make sound judgement to assess the opportunity and the right time to enter the market in line with their business expansion strategy.

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We will conduct a thorough analysis of the category and prepare a detail report to help you in your decision-making process:

•    The category market size
•    The market opportunity
•    Competitive landscape
•    Customer profile and demographics
•    The price positioning
•    Market segmentation by channel

•    Local Regulations & Requirements
•    Dipstick market survey for retail
•    Recommend route to market model
•    2-3 year Investment plan
•    Broad 3 years sales forecast
•    Recommended marketing activities