Each market comes with its own operational challenges,

​

• The right channel mix,

• Shelf overcrowding,

• Competing for product assortment,

• Market-specific consumer preference,

• Price positioning,

• Cost of shelf visibility,

• Right kind of outlets

• Product movement from the shelves,

• Promotion & sampling activities,

• Entry cost in the respective channel and 

• Marketing investment required in each channel.

​

We guide the brands in aligning each of these activities to allocate the right resources and budget, work on the price value chain in accordance with competing brands and trade expectations, and helping them to find the right partners to sell their brand in the Middle East and Indian sub-continent.

​